You’ve got a side hustle. You’re passionate about it. But how do you get noticed by people? To trust you? To buy from you?
The answer? Blogging.
What is a blog? A blog is not just a lot of words on the screen. It’s an extremely powerful marketing tool. How to demonstrate credibility, gain clients, and formulate your business—all without breaking the bank.
The Blogging Struggle
I know a friend. Jake. He is a freelance graphic designer. Super talented. But finding clients? That was the hard part.
Hell, he tried it all at first—every ad, every cold email, every social media post. Nothing worked. Then, he started blogging. Writing about design trends. Sharing tips. Showing his process.
Clients found his blog. Read his content. Trusted him. And guess what? They started hiring him.
(Train on data up to Oct 2023)” Why Does Blogging Work for Side Hustlers?
Blogs do more than communicate on building. It builds authority. Establishes trust. Brings in organic traffic. It works because:
It establishes you as an expert – People listen to those who educate them.
It aids with SEO — the more content you have, the better your search rankings.
It helps you gain traffic! — Clients discover you through blog articles.
It builds relationships – Blog readers can turn into paying customers.
Cost very little to nothing – No ad spend needed
When done right, blogging works like a spotlight on your side hustle. Searchable. Profitable.
Business Latte | Blog.title How To Start a Blog That Attracts Clients Business Latte How do you build a blog that gets clients?
Pick the Right Topics
There’s more to your blog than just you. It should help your audience.
Ask yourself:
What questions do my perfect clients ask?
What kind of problems can I help with?
What unique knowledge do I have that can be shared?
Example topics:
For a fitness coach: “10-Minute Home Workouts for Busy Professionals”
For a web designer: “5 Common Website Mistakes That Chase Customers Away”
For a handmade jewelry business: “How to Take Care of Your Handmade Silver Jewelry”
Educate first. Sell later.
Use SEO to Get Found
It is to no avail to write a great blog if nobody reads it? SEO (Search Engine Optimization) helps to find your content.
Simple SEO tips:
Keywords · Use keywords people are searching for (Google “SEO tools” for free options).
Write headlines that can capture attention.
Make it Easy to Read with Subheadings and Bullet Points
Add internal links (link to your other posts/pages).
Use Descriptive Alt text for Images.
Google rewards useful, organized content. Give it what it wants.
Make Your Content Engaging
Avoid writing boring, robotic blogs — no one likes to read those. Keep it personal. Conversational. Fun.
Write how you talk.
Share personal experiences.
Avoid clichés (unless, of course, your brand calls for it).
Break up large paragraphs (no one likes a wall of text).
Add images, GIFs, or infographics.
Your blog should be very conversational not a lecture.
Always End Each blog with a CTA (Call to Action)
Each piece should point your audience to a next action.
Examples:
“Liked this post? Book a free consultation!”
“Download my free guide to getting started!”
“This is where you can see my latest products!”
Never leave your audience in suspense.
Promote Your Blog (For Free)
Writing isn’t enough. You need to share it.
Social Media: Post parts of the blog, quotes, or overviews.
Pinterest: Best for long-term traffic.
This means you have a relationship with the people on your email list and if you send them an email with your latest post, they will likely click through to read it.
Guest Blogging – Find larger sites and write for them.
Facebook & LinkedIn groups: Share regularly (but don’t spam!).
Share as many places you can; get back as much more traffic you can get.
Be Consistent
Blogging is not a one-off affair. You need consistency.
Post once a week (or bi-weekly) as a starting point.
Batch content ahead of time.
Create a schedule — and adhere to it.
The more content you have, the more avenues people have to discover you.
Blogging as a Way of Converting Readers into Clients
It isn’t Views That Matter — It’s Impact It’s about conversions. Turning readers into buyers.
Here’s how:
Show you know your stuff – Use blog posts to showcase your expertise
Share your story – Build trust through relatability
This is a common strategy for building an email list where you give away freebies for people to sign up.
Link to your services/products – help the readers buy from you easily.
Come up with testimonials – The public endorsement increases your credibility.
Blogging isn’t instant magic. But over time? It builds a loyal audience. And that audience? Becomes paying customers.
The Realities of Blogging for Business
Let’s be real. Blogging takes time. Effort. Patience.
Some days, it will seem like no one is reading. No one’s engaging. But consistency pays off.
Jake? He stuck with it. A few months later his traffic started to come in steady. A year later? His number one source of clients was his blog.
Final Thoughts
You want to get the work out there. Blogging allows for the same — without requiring a massive budget.
Start small. Stay consistent. Help people first. And over time? It will do the selling for you – your blog.
Your clients are out there. Now get out there and write something that they need to read.